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WHAT IS THE NEW ERA OF COLLEGE ATHLETICS?The name, image, and likeness (NIL) rule changes that took effect on July 1, 2021, represented only the start of the regulatory overhaul that is reshaping the collegiate athletics landscape. The NCAA is proposing dramatic changes to its constitution, and expansions to college athlete economic rights and benefits are imminent. In addition to college athletes’ newfound ability to profit from their NIL, these changes are drastically redefining collegiate athletics. All stakeholders will need to adjust to this new normal and be prepared to face the additional shifts that may surface.
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